This great lecture by Beau Lotto on light and colour got me thinking…
Colour is important in telling us about our environment and the things in it.
Colour is a function of the wave length of the illumination, the transmittance of the space between our eye and the object and the reflectance of the object. Changing any one of these dimensions changes the colour we perceive.
Our brains adapt to changes in these dimensions so that we can continue to perceive objects as the quality of light changes, but this adaptation is not instantaneous.
This being the case let’s consider a retail environment. (more…)